Instagram is a photo sharing application that allows users to take photos, apply digital filters, and share them to various social networking services (Facebook, Twitter, Flickr, etc.). One unique feature on Instagram is cutting photos into square shapes and applying interesting filters to choose from.
Instagram internet marketing can be used on all smartphones with various operating system platforms. The more users of Instagram can potentially be a place to do business.
Here are 9 tips and strategies to develop your online business through Instagram:
1. Profile information
Do not be closed and must always be open, use a real identity about the existence of the store or your offline location. Explain your online store about what, for whom, can you send it to, what way to contact, how to order through. Explain!
2. Upload the best product photo
Sometimes portraits from smartphones are not good. If necessary, use a special digital camera which results are good and then if it is on your Instagram account. Choose reliable photos because creative photos will also add interest to prospective buyers.
3. Spread to other social networks
When ready to release the processed photos on Instagram, then include the photos spread to your other social networks such as Facebook, Twitter etc. The spread is the same as viral publications and is known to many people.
4. Follow as much as possible
Many friends are a lot of luck and apply if the initiative to increase friends will bring back followers. When you follow someone, the system notifies the person and has the potential to see you and the photos inside.
5. Use the hashtag that is right on target
Example if you are a food business and will upload photos of food, create a hastag in the description like #satelilit. So people who like satay wrap will find your post.
6. Upload videos or photos of business processes regularly
Buyers who are located close to an offline store or your location will surely come directly even though it is only to see or ensure that the location of your online store actually exists. Take advantage of this kind of thing to make a transaction video between the buyer and you as the shop owner, don’t forget to make a testimonial video! Then upload the situation and activities of the workers in your offline store.
7. Give entertainment content
The purpose of Instagram was established so that everyone shared photos or videos. So as not to be too monotonous, please upload photos / videos that are entertaining, such as giving funny photos or funny videos. Sometimes this will generate light chatter from followers, so we are not too rigid in doing business.
Give photo / video content that is educational to the followers. Sometimes buyers don’t want to be in vain to buy their products by knowing the benefits in depth.
9. Create Online Gallery Photos on Blog / Website
Why do you still need a website? Yes, because the content on Instagram is not as wide / as large as on the website. Keep the website the final destination for complete information for your business. Occasionally list the name of your website in the description of your Instagram content. Good luck.